From your keyword research completed in Step 11 you will have identified many potential article ideas. Now it’s time to put that keyword into amazing content.
You can filter and group your keyword research phrases into a list of articles. You will likely have a few very similar keyword phrases that can all be grouped together and covered in one article, but in total I expect you will have many keyword groups to work on.
Once you have sorted your keyword phrases into manageable groups you can look at the search volume of each keyword phrase or group of phases. Start with the larger search volume and make this your first new article. Come up with a strong title that incorporates your main keywords as best as possible. Your title needs to read well and make sense, but keywords are important.
Choose 10 new articles in total and write around 500 to 1000 words in each article. If applicable, which a lot should be, include links through to the product pages, just like in your core articles you have already created. It may not always be possible, but if you can link through to product pages and/or other articles.