I see product pages as an essential part of Amazon affiliate websites. They form the base off which the rest of your website can grow, and importantly they provide the platform for your affiliate links that will ultimately earn you money.
When building your Amazon affiliate website I recommend a minimum of ten product pages. This will give your website a solid number of products from which to construct your core articles (that are discussed in the next step – Step 5).
Which products should you choose?
Hopefully the product range you selected in Step 1 has quite a few individual products in it on Amazon, and even better is that a lot have customer reviews and ratings. This makes selecting your first ten products for your website that bit easier.
The end goal is that someone will come to your website, you will filter them to your product pages and then the will end up on Amazon and hopefully buy something. So thinking of the visitor/buyer you want to direct them to good products that have good ratings on Amazon. No matter how good your website is the end choice will be related to how good the end Amazon product looks, which is strongly linked to customer reviews and comments.
So, choose the best ten products in your chosen range based of number of reviews and the average star ratings. The higher level of each of these the better. Another factor however is price, you may want to be strategic about your product selection. Remember you will get around 5% commissions so this may influence your initial ten products.
How to write and format your product pages
The following video shows the creating and general layout of an Amazon affiliate product page.
You don’t own the product so writing a review type page is difficult, and it’s actually not needed here. These ten product pages are simply a gateway to Amazon, so they need to provide a compelling overview of the product, highlight it’s main features and specifications, and in needs to include a nice image or two.
Ideally you can just use all the information that Amazon supplies on it’s product pages, however do not simply copy this. Use it as a source of reference and write up your own descriptions and overviews. You can Google the product name with words such as reviews and see what results are thrown up. If you find some other website talking about your chosen product use this as a source of reference too to make your product overview better. DO NOT COPY what other people write. This is very important.
Your product page should include…
A title: The title should contain the product name and if it read OK also the general keywords your website is related too. For example if there is a cat feeder called ‘Smiths X-100 all-in-one’ you would give this product page a title of ‘Smiths X-100 all-in-one Cat Feeder’.
Introduction: Include a few sentences about the product, who it is for, what it does, and why it is good. This can be a general introduction but try and add some uniqueness for the product you are talking about otherwise all product pages on your site will be very similar. This introduction can include some pros & cons about the product and also some user quotes (for example Amazon review extracts. Remember to reference the source of the quotes).
Product specifications: Include important specifications such as size, weight, dimensions, features, colours etc.
Images: You should have a nice looking product image at the very beginning of the page and also one other if possible in the middle of the page. You can use the images from Amazon, and if necessary edit them to modify dimensions and/or quality (quite often no editing is needed).
Call-to-action: In other words your affiliate links through to Amazon. You can simply use a text link (bolded is better), or you can include the Amazon logo. This call-to-action should appear after the introduction and also at the bottom of the product page. See video below.
1. All images should link to Amazon.
2. You should mention your product name in your introduction text, the first time you do so make this product name an affiliate link.
3. Your main call-to-action links as mentioned earlier.