We already have 10 core articles on the website that form a fantastic base for your website. However, to take things to the next level we need to identify exactly what people are searching for in Google and then catering our content for these people.
We will use the free Google Adwords Keyword Planner to do this. There are several paid for solutions that will give you a wealth of data, but at this stage in our website development we do not need these paid for options.
Google Adwords Keyword Planner is free, as mentioned, but you do need to sign up for it and it requires a payment card to be placed on file. Do not worry though, you will not pay for anything. The reason for requiring a payment option is because this keyword tool is made for people looking to but ads on Google. But we are not buying ads so we will not be charged.
Once registered for Google Adwords Keyword Planner you can carry out some keyword research. Simply we are looking for what people search for on Google related to our product. There will be variations or phrases that seem to get searched for a lot, so we need to make sure we help these guys out be writing good quality articles directly related to their searches.
The video below shows how to carry out basic keyword research.
Google Adwords Keyword Planner.