In theory you can promote every single product Amazon sells, but practically it is not worth spending the time to build a website around a product or product range if one of these two factors are not right:
1 – The commissions you receive are too low. Ideally you want a product that will land you £5 per sale, so this will equate to a product that sells for around £100 on Amazon. Lower priced products are still viable but bear in mind you will want to sell more of these.
2 – There are too many other websites around the product already. It may require too much effort to build and rank a new website around this particular product if there are good quality established websites already.
Find your Amazon product to promote
A good place to start is in the best-sellers area of Amazon. Basically if something is selling well you know there is an audience for it. Go to: Amazon Best Sellers Page.
Use the categories on the left-hand side to start listing the best selling items in differnet categories. You can select categories you have an interest in or you can simply browse around until you see products you feel have a potential.
When you find a product check to see if there are a few variations of this product. Are there several models, brands, and companies selling versions? What you are doing here is identifying if there are several products in a range that you can add to your website.
Next check to see if these products have reviews. Reviews do two things: 1) they provide information for you to add more content to your product and review pages, and 2) they convert better, which means when you link people through to these products the ones with better reviews will convert more.
OK, you have you potential product, what next?
Do some competition analysis
I suggest keeping this simple, there are some detailed (very detailed) things you could do here but I find the simple analysis outline below is fine and is all you should really worry about for now.
Search Google for your main keywords
Your base articles on your website created during Step 5 in the ‘Step by step process to create an Amazon affiliate website‘ will include titles such as ‘best [product name]’ and ‘Top 3 [product name]’ and ‘[product name] review’. See more about these base articles here.
Type these keywords into Google and do a search. For example if your product is a BBQ type ‘Best BBQ’s’ into Google. Look at the websites that show up in the first 10 results.
How do their titles and descriptions look? – Do the titles read well, do they contain the keywords you typed into Google? The same goes for the description. Does the description read like it corresponds well to the thing you searched for, i.e. ‘Best BBQ’s’?
This is an identifier that these websites are making an effort and structuring their content well. Also it can indicate that they are specifically trying to rank for these exact keywords, which is what you are going to do.
What do their websites look like? – After this initial analysis start visiting the websites by clicking their links in Google. What does the initial page you land on look like, how well does it correspond to the information you typed into Google. Does it really give you a good answer to your question, ‘Best BBQ’s’?
Also, how does the general website look? Is is professional looking and structured nicely with lots of good content related to the thing you searched for, i.e. BBQ’s? Or does it look a bit naff with spammy looking content or out of date content.
What you are looking for here is the quality of the competition. Are other websites directly creating content for the keywords you will be creating content for, and if they are what are their websites like?
Simply, do you think you can do better. Can you create better content and can you make a website that will be better than these already in Google. If the answer is ‘YES’ then great, you probably have a website opportunity.
One thing, don’t be afraid of a bit of competition, it just means that the product is worth looking into. Also, you will be creating lots (and lots) of content so you will pick up long-tail keyword phrases and show up in Google for things that other websites won’t. This quick competition analysis is just a general guide to how easy it will be to rank your website and not a cast iron YES or NO in terms of whether you should go for it.
Can you write plenty of content?
If you think you can write a lot (30 or 40 articles/posts) about the product range you have chosen then fantastic, you’re ready to go. If you can’t think of anything (actually even if you can) head over and use Google’s Keyword Planner tool and do a keyword search to see what people are looking for around your product range.
Put your product name (e.g. BBQ) into the keyword tool and look at the results. This should give you a few content ideas for your website. If it doesn’t perhaps you should choose something else.
OK, choosing a product is not that difficult. Firstly if it sells well (i.e. it is a best-seller on Amazon) and it is at a good price level then you are on the right track. Next if the competition is relatively low in Google and there are plenty of things to create content around then you are more than likely onto a winner.